A small shop
Show a focused selection of products, useful descriptions and prices in a simple mobile catalogue.
WhatsApp Business Setup Service
Give customers one more easy way to start a conversation with your business.
Keep your telephone number, website, Facebook and Instagram presence. Add one clear prompt wherever customers already find you: “Send us a WhatsApp on [your business number].” A click-to-chat link or QR code can take them into a familiar business conversation where they can see useful details, browse selected products and ask a question.
- Be easier to contactAdd WhatsApp to a website, social post, email signature, flyer or other campaign.
- Show what you offerGive customers a small mobile catalogue they can browse before asking for help.
- Reply more consistentlyUse approved quick replies for the questions your business receives repeatedly.
The WhatsApp Business app is free to download; R1,950 is the price of NelCapeTown's setup, configuration and handover service for one business and one telephone number. Booking a free intro call does not take payment, create an order or reserve a delivery date — once we've agreed your scope on the call, we email you an invoice you can pay securely through PayFast or by EFT.
Two ways to meet Madame
Madame Gear & Glitter's — a little brass, a little sparkle.
Fine supplies for questionable artistic decisions. Try our fictional craft shop: choose your curiosities, place a demo order, then simulate dispatch and delivery.
Play here: the inventory, basket and order stages respond to your choices. Everything stays in this browser sandbox; reloading starts fresh. No payment, personal details or WhatsApp messages.
Open Madame's shop in a full-size window ↗
A fictional demonstration of connected automation, quoted separately from the R1,950 Business app setup package. In a real catalogue conversation, seller confirmation is still required: an order is only final after the seller confirms it.
Capability references: WhatsApp catalogue guidance and cart and order guidance. Features depend on account and platform eligibility.
A practical starting point
Who this setup is useful for
An independent business
Answer recurring questions about hours, location, collection or product information more consistently.
An existing WhatsApp Business user
Organise a profile, catalogue, saved responses and labels that have grown untidy over time.
These are examples of suitable use cases, not customer testimonials or promises of increased sales.
Included in the base package
A useful setup your business can maintain
Business profile
Business name, category, description, supported public contact details, operating hours, website and supplied logo or brand information.
Small product catalogue
Up to 10 product entries using names, descriptions, prices and suitable images you supply, plus agreed supporting fields where available.
More than 10 products? Book a free intro call and we'll agree the scope and price together.
Customer messages
10 ready-to-use message responses, saved as quick replies, plus one greeting message, one away message and a practical starter set of labels.
You select and send quick replies. Greeting and away messages can be sent automatically according to the app settings you approve.
Easy contact and handover
A click-to-chat link and QR code, up to two remote sessions totalling no more than two hours, a handover checklist, one in-scope correction round and seven calendar days of limited post-handover support.
Handover includes how to update a catalogue item and use or edit a quick reply.
AI responses: included as a bonus, where available
Customers can ask questions beyond your quick replies, answered by WhatsApp's built-in AI using your business information. Available where Meta has enabled the feature on your account.
Not guaranteed: Meta rolls this feature out by region and account, and we check availability before your session. If it is not available on your account, everything else in the package is still delivered at the same price.
Fewer repeated keystrokes
Replies shaped around real customer questions
The 10 quick replies are adapted to your business. Useful topics may include opening hours, location, product information, pricing, availability, how to order, payment information, delivery, collection, and returns or support.
We do not invent payment methods, stock levels, delivery promises or refund rights. You approve the facts before they are saved.
What you supply
Information and access needed before setup
- Control of one eligible telephone number and a compatible device
- Authority to act for the business
- Accurate public business details, contact information and operating hours
- Your logo and approved brand information
- Up to 10 products with approved names, descriptions, prices and supporting details
- Usable product images that you own or have permission to use
- Approved answers to common customer questions
- Availability for the agreed remote sessions and customer review
A visible process
From intro call to payment and setup
Book a free intro call
Book a free 15-minute call. We confirm your number, device, business authority and requirements — including catalogue size, so larger catalogues or custom artwork are discussed and quoted on the call rather than beforehand.
Confirm scope on the call
We agree the scope together. The standard package costs R1,950 for up to 10 supplied products; anything beyond that needs a written quote you accept before it begins.
Receive an invoice and pay
Once scope is agreed, we send an invoice with payment instructions. Pay securely through PayFast, or request direct EFT using your unique invoice reference. Full payment must be confirmed before setup starts; direct EFT starts once funds reflect, not on proof of payment alone.
Setup session
Once payment has cleared, we configure the agreed profile, catalogue, messages, labels and contact links, then review the setup with you and show you how to maintain it. One in-scope correction round and seven calendar days of limited follow-up support are included.
The five-business-day target starts only after payment has cleared and every prerequisite is complete. Customer-caused delays move the target accordingly.
A foundation for more
Connect the conversation when your business is ready
A useful WhatsApp presence can complement the Facebook and Instagram marketing you already run. It gives interested customers somewhere to ask a question, inspect catalogue items and continue the buying conversation.
If message volume or ordering needs grow, we can separately assess a move beyond the basic app setup. That project could include WhatsApp Business Platform or Cloud API, click-to-message campaign journeys, a website or order-system connection, structured hand-off to a person, or eligible Meta business-AI capabilities.
Automation is not switched on merely by having a WhatsApp Business account. Meta product availability, account eligibility, customer consent, data quality, security, integrations, message charges and human oversight all affect what is responsible and feasible.
Useful updates are not the same as marketing
A non-promotional order confirmation or delivery update, triggered by something the customer did, can be a utility message. A promotion, special offer, product recommendation or re-engagement message is marketing. A business cannot treat its customer list as permission to send marketing messages: it must obtain the appropriate opt-in, honour opt-outs and use approved message templates where Meta requires them.
Meta's WhatsApp Business Platform message charges are separate third-party charges. Meta sets them by message category and recipient market; they are not NelCapeTown messaging fees and are not included in our setup or automation quotation unless a written quotation expressly says otherwise.
See Meta's official overview of campaign and business-AI developments across WhatsApp, Facebook and Instagram, the Business Platform message categories and pricing, and the WhatsApp Business Messaging Policy. Availability is not guaranteed for every South African business or account.
Clear boundaries
The R1,950 package is specifically for the WhatsApp Business app, including WhatsApp's built-in AI responses as a bonus where Meta has enabled the feature on your account. It does not include WhatsApp Business Platform or Cloud API setup, Meta verification, number migration, CRM, custom chatbot or AI automation integrations beyond WhatsApp's built-in AI responses, advertising, ongoing message management, inaccessible-account recovery, third-party fees, additional businesses or numbers, or work outside the agreed handover checklist.
Business Platform and Cloud API work is available as a separate, bespoke service. We first assess the automation, catalogue, ordering, integration, hosting and support requirements, then provide a written quotation based on the agreed scope. See AI Services & Automation for examples and the enquiry process.
WhatsApp and Meta are third-party names and services. NelCapeTown is an independent service provider and is not affiliated with, endorsed by or sponsored by WhatsApp or Meta.
Cancellation and refunds
Cancellation before work begins may receive a full refund. After work begins, the assessment considers work already delivered, customer-approved non-recoverable third-party costs and applicable consumer rights. Read the Refund & Cancellation Policy for the governing summary.
WhatsApp setup questions
Can you organise an existing WhatsApp Business account?
Yes, if you control the eligible number and device and the requested work fits the package. We confirm the existing state during the readiness check.
Do you take control of my account?
No. You retain control of the number, device and verification steps. We guide and configure the agreed items with you.
What does “up to 10 products” mean?
It is the service limit for the R1,950 package. We create up to 10 agreed catalogue entries from suitable information and images you supply. It is not a limit on WhatsApp's technical catalogue capacity.
What if I need more than 10 products?
Book a free intro call and tell us there — larger catalogues are discussed and quoted separately on the call, before work begins. There is no automatic surcharge or extra-product checkout.
Will you create or photograph my product images?
Not in the base package. It uses suitable images you provide and have permission to use. Original artwork, photography, extensive retouching or bespoke image production requires a separate written quotation.
Are quick replies automatic?
No. Quick replies are saved responses that you select and send. The separate greeting and away messages can be automatic according to the WhatsApp Business app settings you approve.
Is this the WhatsApp API or a chatbot?
No. The R1,950 package is for the WhatsApp Business app, including WhatsApp's own built-in AI responses as a bonus where Meta has enabled the feature on your account. Business Platform, Cloud API, CRM, custom AI chatbots and custom automation work can be assessed separately and quoted according to the required scope.
Can you set up the WhatsApp Business Platform and Cloud API?
Yes, where the requirements and platform eligibility are suitable. This is bespoke integration work rather than part of the fixed-price app setup. We clarify the catalogue, messaging, automation, data, hosting and support requirements before providing a written quotation.
Can customers order from my WhatsApp catalogue?
Where WhatsApp's catalogue cart is available, a customer can add items and send the cart to your business as an order request. The seller must still confirm the order. Connecting stock, checkout, payment, fulfilment or AI-assisted handling requires a separate assessment and written quotation.
Does this package include Meta AI or automated replies across Facebook and Instagram?
The package includes WhatsApp's own built-in AI responses as a bonus, where Meta has enabled the feature on your account — we check this before your session, and if it is not available the rest of the package is still delivered at the same price. It does not cover automated replies across Facebook and Instagram, or custom AI chatbots. Cross-app campaign journeys, Cloud API integrations and custom automation are separate projects whose availability, data, security, consent and support needs must be assessed first.
When does the five-day target begin?
After payment has cleared and every required detail, image, approval and session arrangement has been received.
What happens at handover?
We review the agreed setup, show you how to update a catalogue item and use or edit a quick reply, provide the checklist, and begin the seven-calendar-day limited support period.